Street Style

Street Style is a lookbook photograph. Your pet sits squarely to the camera in an oversized glossy quilted puffer with the hood down, a chunky gold chain over the collar, in front of a wall of hot pink.

Everything about the treatment is borrowed from streetwear brand photography: punchy direct flash from the front, a hard contact shadow on the floor, a saturated seamless backdrop and a wide lens that keeps the whole body in frame. There is no attempt to make it look like a painting. It is meant to look like a product shot, which is why it reads as current in a way our costume styles deliberately do not.

The joke lands because the posture is right. A dog sitting upright with its head slightly cocked, squared to a camera, is already doing the exact thing a model does in this kind of picture. Add a puffer jacket and the resemblance stops being a resemblance.

The colour behind them is not decoration. Flat saturated pink is what makes a black jacket read as glossy and a gold chain read as gold, and it is what makes the photograph feel like it belongs to this decade rather than to a gallery.

It is the most modern looking thing we make, and the furthest from what people picture when they hear the words pet portrait.